90East 2018-2 Release

The 2018 release Pt.2 is now available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

90East 2018 Release

The 90East 2018 release is now available. First is the Globe hat and tee which are inspired by The Boston Globe newspaper headlines. The hat features “90East” embroidered in the the globe logo font and the tee features a newspaper page headline graphic with our motto Live like a traitor, Die like a traitor on it. Next is the New England Tourist tee which has the aesthetic of a tee shirt that a visiting tourist would get from a street vendor here in Boston. Finally for tees shirts we have an updated version of our logo tee with a small clean wire frame logo on the front. In addition to the standard black colorway there are also two brighter colors available for the logo tee. Last up is the Warning Utility pack which is a very convenient way to carry the essentials for a session. The pack has many zipper pockets varying in sizes within its 6.5” x 6” square size.

The 2018 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

 

 

90East F1 Sprocket

The 90East F1 Sprocket is now available. It comes in a matte black anodized finish in 25T and 28T sizes and is made from 7075 T6 machined aluminum. The spoke pattern is modeled after an old F1 racing wheel for a simple and smooth look and includes spacers for 19 & 22mm spindles.

The F1 Sprocket is available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

 

 

90East “Neighborhood Watch” Video

We are proud to present “Neighborhood Watch”, our fourth full length video featuring sections from Shane Byrnes, Kyle Richards-Connolly, Abdul Fofanah, Sam Jones, Seth Ethier, Lino Gonzalez, Justin Dickinson, Zack Cooke / Webster Jake, Terrence O’Brien, James Meliota, Kyle Anzelotti, and Jake Frost. Filmed mainly over the course of the last two years in the streets of the Northeast U.S. along with some international footage sprinkled in.

The video can be viewed on the main page of this site or on our Video/Youtube page. For those of you that enjoy the hard copy form, we also have a DVD/zine combo available which features bonus footage not available online. Visit our online shop for more details.Thank you for your continued support and enjoy.

 

 

 

 

 

90East Winter 2017/18 Release

The 90East Winter 2017/18 release is now available. For this release we are dropping an updated version of the our Caype hand style graphic. This version of the graphic is the same size and color of the sticker which can be found in the streets of various cities. We also have the YC Cargo Pants in three new colors which were inspired by the Youth Crew movement of the late 1980’s and feature a woven label designed by Jake Frost. For headwear we have the Warning acrylic knit beanie which features a woven label that resembles warning signs that can be seen around the city.

The W 2017/18 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

90East 2017 Release

The 90East S 2017 release is now available. First we have the BTD Tee which is available in short and long sleeves. The graphic is inspired by the Boston Transportation Department trucks that can be seen around downtown Boston. For outerwear we have a new lightweight windbreaker which is perfect for cool summer nights and is also water resistant. We also have the YC Cargo Shorts which were inspired by the Youth Crew movement of the late 1980’s and feature a woven label designed by Jake Frost. For headwear we have the Tonal polo cap which features the 90East logo embroidered in the same color as the cap for a subtle look. Finally we have the Revere Mesh Shorts which feature a logo graphic printed on Champion brand shorts, perfect for the hot summer days.

Also now available are the HNIC V3 Handlebars. The V3’s are 8.85” tall, 28” wide, 4 degrees upsweep, and 10 degrees back sweep. This new version features thicker wall tubing around the stem clamping area to prevent breakage thats commonly associated with 4pc bars. The bars are available in an ED Black coated finish or a Phosphate dipped Raw finish.

The S 2017 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East


 

 

90East – FW 2016/2017 Release

The 90East Fall/Winter 2016 release is now available. First we have the Tank Tee which is available in short and long sleeves. The graphic is inspired by the ‘No Limit Records’ logo and their perseverance in the 90’s street rap scene. For outerwear we have an updated version of our pullover hoodie with the 90East Line Logo printed front and center. We also have a new coaches jacket which features a better fit and 90East woven label on the left chest. For headwear we have the Caype Polo cap which has a 90East handstyle done by Boston graffiti writer Caype embroidered on the front. Also we have the Callahan beanie which is made from an acrylic knit with a 90East woven label sewn on the front.”

The Fall/Winter 2016 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

 

90East – SS 2016 Release

The 90East Spring/Summer 2016 Release is now available. For this release we brought back and revised our “Traitor” snake graphic for a few items as well as adding a couple new Logo items and cargo pants.

The “Traitor 5-Panel Hat” is a 100% Cotton unstructured hat which features the snake graphic embroidered on the front and the phrase “Live Like A Traitor, Die Like A Traitor” embroidered on the rear. This is a graphic and phrase we have used in the past but seems to have even more meaning as time goes on. For us the phrase is sort of a motto to live by whether its in personal or business situations. The “Traitor” tee features the same graphics as the hats and is available in short or long sleeve tees.

This release we also have a couple new logo items available. First there is the “Hollow Logo” unstructured hat which features the same classic fit as our previous unstructured hats but with the logo embroidered on the front. The “Line Logo” tee features a simplified and streamlined version of the box logo which is available in a long sleeve tee as well.

The final item for this release is the Cargo Pants and Shorts which are designed by 90East crew member Jake Frost. The idea to use these pants and the design for the tag on them was inspired by the Youth Crew movement of the late 1980’s.

The 90East 2016 Release One goods are available here in the online shop and also at our selected dealers. Thank you for your support. -90East

 

 

90East H.N.I.C. V.2 Handlebars

The 90East H.N.I.C. V.2 Handlebars have a 8.85″ rise and a width of 28″ which works well out in the street. As for sweep they have 10˚of backsweep and 4˚of upsweep to keep the hands and arms in a comfortable position. The tubing is post weld heat treated, multi butted 4130 chromoly. The finish is a protective ED Black coating.

The H.N.I.C. V.2 bars are now available in our online shop and at our selected dealers. Thank you for your support and enjoy the ride. -90East

90East – Downtown Los Angeles

Short and to the point… Here is the video from the crew’s visit to LA this past March. To compliment the video we also have some candid shots from Jake Frost taken throughout the trip. Thanks to everyone for the continued support and enjoy.