90East 2017 Release

The 90East S 2017 release is now available. First we have the BTD Tee which is available in short and long sleeves. The graphic is inspired by the Boston Transportation Department trucks that can be seen around downtown Boston. For outerwear we have a new lightweight windbreaker which is perfect for cool summer nights and is also water resistant. We also have the YC Cargo Shorts which were inspired by the Youth Crew movement of the late 1980’s and feature a woven label designed by Jake Frost. For headwear we have the Tonal polo cap which features the 90East logo embroidered in the same color as the cap for a subtle look. Finally we have the Revere Mesh Shorts which feature a logo graphic printed on Champion brand shorts, perfect for the hot summer days.

Also now available are the HNIC V3 Handlebars. The V3’s are 8.85” tall, 28” wide, 4 degrees upsweep, and 10 degrees back sweep. This new version features thicker wall tubing around the stem clamping area to prevent breakage thats commonly associated with 4pc bars. The bars are available in an ED Black coated finish or a Phosphate dipped Raw finish.

The S 2017 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East


 

 

 

 

 

 

 

 

 

 

 

 

 

 

90East – FW 2016/2017 Release

The 90East Fall/Winter 2016 release is now available. First we have the Tank Tee which is available in short and long sleeves. The graphic is inspired by the ‘No Limit Records’ logo and their perseverance in the 90’s street rap scene. For outerwear we have an updated version of our pullover hoodie with the 90East Line Logo printed front and center. We also have a new coaches jacket which features a better fit and 90East woven label on the left chest. For headwear we have the Caype Polo cap which has a 90East handstyle done by Boston graffiti writer Caype embroidered on the front. Also we have the Callahan beanie which is made from an acrylic knit with a 90East woven label sewn on the front.”

The Fall/Winter 2016 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

 

90East – SS 2016 Release

The 90East Spring/Summer 2016 Release is now available. For this release we brought back and revised our “Traitor” snake graphic for a few items as well as adding a couple new Logo items and cargo pants.

The “Traitor 5-Panel Hat” is a 100% Cotton unstructured hat which features the snake graphic embroidered on the front and the phrase “Live Like A Traitor, Die Like A Traitor” embroidered on the rear. This is a graphic and phrase we have used in the past but seems to have even more meaning as time goes on. For us the phrase is sort of a motto to live by whether its in personal or business situations. The “Traitor” tee features the same graphics as the hats and is available in short or long sleeve tees.

This release we also have a couple new logo items available. First there is the “Hollow Logo” unstructured hat which features the same classic fit as our previous unstructured hats but with the logo embroidered on the front. The “Line Logo” tee features a simplified and streamlined version of the box logo which is available in a long sleeve tee as well.

The final item for this release is the Cargo Pants and Shorts which are designed by 90East crew member Jake Frost. The idea to use these pants and the design for the tag on them was inspired by the Youth Crew movement of the late 1980’s.

The 90East 2016 Release One goods are available here in the online shop and also at our selected dealers. Thank you for your support. -90East

 

 

90East H.N.I.C. V.2 Handlebars

The 90East H.N.I.C. V.2 Handlebars have a 8.85″ rise and a width of 28″ which works well out in the street. As for sweep they have 10˚of backsweep and 4˚of upsweep to keep the hands and arms in a comfortable position. The tubing is post weld heat treated, multi butted 4130 chromoly. The finish is a protective ED Black coating.

The H.N.I.C. V.2 bars are now available in our online shop and at our selected dealers. Thank you for your support and enjoy the ride. -90East

90East – Downtown Los Angeles

Short and to the point… Here is the video from the crew’s visit to LA this past March. To compliment the video we also have some candid shots from Jake Frost taken throughout the trip. Thanks to everyone for the continued support and enjoy.

 

 

 

 

90East – Abdul Fofanah – Winter Wave

As Winter on the East Coast begins to set in, we present this collection of footage from Abdul Fofanah. As always Abdul comes through with solid lines and unique style while cruising the streets of the North East. There will be more to come from Abdul and the rest of the crew later this year in our next full length video project. Thanks to everyone for the continued support and enjoy.

 

 

 

90East – FW 2015/2016 Release

The 90East Fall/Winter 2015 Release is now available. The graphics in this release are based on the on the word ‘Native’ and the concept of not only being native to a place but also being a native of a particular thing, such as the street or BMX.

The first headwear item for this release is the Native Unstructured Hat featuring a graphic inspired by the American Indian that appears in the center of the Massachusetts State flag. The hat is constructed from a high quality cotton twill fabric and has an adjustable strap in the back. The second headwear item is the Harbor Beanie which is made from a warm acrylic knit and features the 90East logo woven label.

The first graphic item is the E.C.N. Tee shirt which features art inspired by the old Massachusetts Turnpike logo of a Native American arrow piercing though a Pilgrim hat which symbolizes the Natives standing up for themselves. The second graphic item is a pullover hoodie which features a handstyle by Boston writer CAYPE. This graphic was previously available on a tee shirt but we decided to bring it back for a run on a hoodie and long sleeve tee.

To keep you warm this winter we have the Humboldt Windbreaker which is made from a waterproof nylon and has a perfect fit that is similar to our hoodies. Simple, clean, and quality is the aim of this item. It features the 90East logo woven label on the left front chest.

Just because you ride BMX doesn’t mean you have to look like a scrub, with that being said we are introducing our first run of pants with the Dot Ave Chinos. The pants are slim fit and made from Midnight Black 100% Cotton chino fabric. They are available in waist sizes 30-36 with a 32 length on all. The branding is subtle with woven labels on the rear right pocket and in the waist.

The Fall/Winter 2015 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 


 

 

 

90East H.N.I.C. 4-Piece Handlebars Now Available

The 90East H.N.I.C. Handlebars have a 8.6″ rise and a width of 28″ that is moderately sized which works well when cruising the streets of a crowded city. As for sweep they have 10˚of backsweep and 4˚of upsweep to keep the hands and arms in a comfortable position. The tubing is straight gauge 4130 chromoly with a 0.65″ wall diameter on all tubes. As for color they are available in gloss black or clear over raw and are made in the USA. The H.N.I.C. bars are now available in our online shop and at our selected dealers. Thank you for your support and enjoy the ride. -90East

 

 

 

90East – ATL/ATX Vacation

Taking a break from this past record breaking winter, part of the crew decided to escape by taking a road trip to Austin, Texas with a stop in Atlanta, Georgia on the way. Featuring Abdul Fofanah, Zack Cooke, Seth Ethier, Shane Byrnes, Terrence O,Brien and Brett Silva. Guest Clip and artwork by FRKO.

 

 

 

90East – SS 2015 Release

The 90East Spring/Summer 2015 release is now available. First item in this release is the “Warning” unstructured 5-panel hat which is made from a light weight Chambray fabric which makes it great for the warm weather. The second headwear item is the Logo label snap back hat which has a structured fit and is made from a high quality cotton twill.

For tee shirts we have the “Losses” tee which features a graphic inspired by old butcher shop signage. The graphic also displays the term “cut your losses” which means getting rid of the weakest link in the chain. Whether its people, habits, or places, some things are better off left behind in business and personal life. The second tee is the “Hollow Logo” tee which is an updated variation of our logo. Both of these tees are available in two colors and also in a long sleeve version.

For outerwear we have the Logo label zip up hoodie that features a woven label of the 90East logo sewn onto the chest of one of our midweight hoodies which comes in two colors. The “Losses” graphic is also available as a hoodie in black only.

The Spring/Summer 2015 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East