90East “Neighborhood Watch” Video

We are proud to present “Neighborhood Watch”, our fourth full length video featuring sections from Shane Byrnes, Kyle Richards-Connolly, Abdul Fofanah, Sam Jones, Seth Ethier, Lino Gonzalez, Justin Dickinson, Zack Cooke / Webster Jake, Terrence O’Brien, James Meliota, Kyle Anzelotti, and Jake Frost. Filmed mainly over the course of the last two years in the streets of the Northeast U.S. along with some international footage sprinkled in.

The video can be viewed on the main page of this site or on our Video/Youtube page. For those of you that enjoy the hard copy form, we also have a DVD/zine combo available which features bonus footage not available online. Visit our online shop for more details.Thank you for your continued support and enjoy.

 

 

 

 

 

90East Winter 2017/18 Release

The W 2017/18 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

90East 2017 Release

The S 2017 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East


 

 

90East – FW 2016/2017 Release

The Fall/Winter 2016 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 

 

 

90East – SS 2016 Release

The 90East 2016 Release One goods are available here in the online shop and also at our selected dealers. Thank you for your support. -90East

 

 

90East H.N.I.C. V.2 Handlebars

The 90East H.N.I.C. V.2 Handlebars have a 8.85″ rise and a width of 28″ which works well out in the street. As for sweep they have 10˚of backsweep and 4˚of upsweep to keep the hands and arms in a comfortable position. The tubing is post weld heat treated, multi butted 4130 chromoly. The finish is a protective ED Black coating.

The H.N.I.C. V.2 bars are now available in our online shop and at our selected dealers. Thank you for your support and enjoy the ride. -90East

90East – Downtown Los Angeles

Short and to the point… Here is the video from the crew’s visit to LA this past March. To compliment the video we also have some candid shots from Jake Frost taken throughout the trip. Thanks to everyone for the continued support and enjoy.

 

 

 

 

90East – Abdul Fofanah – Winter Wave

As Winter on the East Coast begins to set in, we present this collection of footage from Abdul Fofanah. As always Abdul comes through with solid lines and unique style while cruising the streets of the North East. There will be more to come from Abdul and the rest of the crew later this year in our next full length video project. Thanks to everyone for the continued support and enjoy.

 

 

 

90East – FW 2015/2016 Release

The 90East Fall/Winter 2015 Release is now available. The graphics in this release are based on the on the word ‘Native’ and the concept of not only being native to a place but also being a native of a particular thing, such as the street or BMX.

The first headwear item for this release is the Native Unstructured Hat featuring a graphic inspired by the American Indian that appears in the center of the Massachusetts State flag. The hat is constructed from a high quality cotton twill fabric and has an adjustable strap in the back. The second headwear item is the Harbor Beanie which is made from a warm acrylic knit and features the 90East logo woven label.

The first graphic item is the E.C.N. Tee shirt which features art inspired by the old Massachusetts Turnpike logo of a Native American arrow piercing though a Pilgrim hat which symbolizes the Natives standing up for themselves. The second graphic item is a pullover hoodie which features a handstyle by Boston writer CAYPE. This graphic was previously available on a tee shirt but we decided to bring it back for a run on a hoodie and long sleeve tee.

To keep you warm this winter we have the Humboldt Windbreaker which is made from a waterproof nylon and has a perfect fit that is similar to our hoodies. Simple, clean, and quality is the aim of this item. It features the 90East logo woven label on the left front chest.

Just because you ride BMX doesn’t mean you have to look like a scrub, with that being said we are introducing our first run of pants with the Dot Ave Chinos. The pants are slim fit and made from Midnight Black 100% Cotton chino fabric. They are available in waist sizes 30-36 with a 32 length on all. The branding is subtle with woven labels on the rear right pocket and in the waist.

The Fall/Winter 2015 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East

 


 

 

 

90East H.N.I.C. 4-Piece Handlebars Now Available

The 90East H.N.I.C. Handlebars have a 8.6″ rise and a width of 28″ that is moderately sized which works well when cruising the streets of a crowded city. As for sweep they have 10˚of backsweep and 4˚of upsweep to keep the hands and arms in a comfortable position. The tubing is straight gauge 4130 chromoly with a 0.65″ wall diameter on all tubes. As for color they are available in gloss black or clear over raw and are made in the USA. The H.N.I.C. bars are now available in our online shop and at our selected dealers. Thank you for your support and enjoy the ride. -90East