90East – SS 2015 Release

The 90East Spring/Summer 2015 release is now available. First item in this release is the “Warning” unstructured 5-panel hat which is made from a light weight Chambray fabric which makes it great for the warm weather. The second headwear item is the Logo label snap back hat which has a structured fit and is made from a high quality cotton twill.

For tee shirts we have the “Losses” tee which features a graphic inspired by old butcher shop signage. The graphic also displays the term “cut your losses” which means getting rid of the weakest link in the chain. Whether its people, habits, or places, some things are better off left behind in business and personal life. The second tee is the “Hollow Logo” tee which is an updated variation of our logo. Both of these tees are available in two colors and also in a long sleeve version.

For outerwear we have the Logo label zip up hoodie that features a woven label of the 90East logo sewn onto the chest of one of our midweight hoodies which comes in two colors. The “Losses” graphic is also available as a hoodie in black only.

The Spring/Summer 2015 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East





90East “Public Property” Video

90 East is proud to present our third full length video “Public Property”,  which wraps up the past two years of riding from the 90East crew in and around New England.  The video features parts from Zack Cooke, Terrence O’Brien, Jake Frost, Brett Silva, James Meliota, Lino Gonzalez, Seth Ethier/Shane Byrnes, Abdul Fofanah, and Webster Jake, along with a friends section featuring local and international friends.  The idea behind the name is the concept that street riding is based on being able to re-interpret the use of your surroundings,  therefore making all property “Public Property”. We would like to thank everyone involved with this project and everyone who has supported and continues support 90East.

The video can be viewed on the main page of this site or on the “Public Property” page.  For those of you that enjoy the hard copy form, we also have a limited edition DVD/zine combo available which features bonus footage not available online.   Visit our online shop for more details.



90East – Fall/Winter 2014/15 Release

The 90East Fall/Winter 2014/15 release is now available. First we have the District tee which is available in short and long sleeve. The graphic is inspired by 1920’s era newspaper ads from theaters and clubs Boston’s infamous Combat Zone/Theater district area of downtown. Going along with that theme we have the Map Logo tee which features a map of the downtown area from the 1920’s inside the 90East logo box. For outerwear we have an updated version of our pullover hoodie with the 90East logo printed front and center. We also have an updated version of our nylon coaches jacket which features the 90East logo in a white or black print on the left chest. For headwear we have the Warning unstructured cap which features a woven label inspired by various warning signs seen around the city and is constructed from a durable cotton twill fabric with a low profile unstructured fit. Also we have the Utica beanie which features a hand debossed leather patch which is made in house.

The Fall/Winter 2014/15 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East





90East – Fall/Winter 2014-15 Lookbook




90East – Jake Frost “Riding Around After Work”

Only a few in BMX get to concentrate full time on riding. The rest have to work to live and still find the time to ride. For Jake Frost that work is as a bicycle messenger in downtown Boston. Despite the full time hours and pedaling around the city all day in all types of weather, Jake still finds the time to enjoy riding BMX plus work on his part for the upcoming 90East video. In this edit we get a quick look at Jake doing his day job and then riding BMX in his off time which led to the name “Riding Around After Work”.

More details soon on the upcoming full length 90East video featuring Jake and the rest of the crew.




90East – Summer 2014 Lookbook




90East – Summer 2014 Release

The 90East Summer 2014 release is now available. For this season we have three tees and a five panel hat. First is the Culture Vulture tee which is a commentary on those who exploit a culture like BMX without a regard for the people or culture itself. Second is the Motion Blur Logo Tee which features a halftone image of a passing subway train under the 90East logo that represents constant motion of the world around us, in other words either keep it moving or get left behind. The third tee is the Lo-Fi Pocket tee which displays a hand drawn image of a broken VX camera and the phrase “Message Over Medium”, meaning the end result is always more important than the tools used. Finally we have the Utica 5 panel hat which has an unstructured fit and is a lighter weight cotton fabric that is good for the hot summer months. The hat also features a hand stamped 90East logo leather patch.

The Summer 2014 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East


90East – Spring 2014 Lookbook

Photography by Zack Cooke.




90East – Spring 2014 Release

The 90East Spring 2014 releases are now available. The headwear this season is the Utica snapback hat which features an in-house made black leather patch with the 90East logo debossed into it. This seasons tees are the SSP tee and the 90 tee. The SSP tee features a photo shot by our own Zack Cooke, and printed in a black and white halftone print. The 90 tee was originally available in our first release in 2009, and was reprinted this season to celebrate the five years since our first goods. The design on the 90 tee is based on various signage seen throughout the city of Boston. Also this season we have the Causeway coaches jacket which is a lightweight, button up nylon windbreaker that is perfect for the spring temperatures. Finally this season we have the Tremont handlebars which are 8.5″ tall and made in the USA. Full specs on the Tremont bars can be found here in the online shop.

The Spring 2014 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East




90East – Winter 2013 Release

The 90East Winter 2013 releases are now available. This release features the Charlie Tee and 5 Panel which both feature a design inspired by blueprints of Boston subway trains and buses. The Charlie 5 Panel has the blueprints printed on the top and the bottom of the visor and the tee features the blueprints front and center under a 90East logo. Also included in this collection is our second collaboration with Boston graffiti writer Caype who this time dropped a 90East handstyle. Finally to keep everyone warm this winter we also have the State Beanie and Yawkey Hoodie. The State Beanie is a acrylic knit beanie featuring a 90East woven label and available in three colors. The Yawkey hoodie is a mid weight hoodie that is a perfect layer for the winter months. More information about each piece can been seen in our online shop.

The Winter 2013 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East