90East – Fall/Winter 2014/15 Release

The 90East Fall/Winter 2014/15 release is now available. First we have the District tee which is available in short and long sleeve. The graphic is inspired by 1920’s era newspaper ads from theaters and clubs Boston’s infamous Combat Zone/Theater district area of downtown. Going along with that theme we have the Map Logo tee which features a map of the downtown area from the 1920’s inside the 90East logo box. For outerwear we have an updated version of our pullover hoodie with the 90East logo printed front and center. We also have an updated version of our nylon coaches jacket which features the 90East logo in a white or black print on the left chest. For headwear we have the Warning unstructured cap which features a woven label inspired by various warning signs seen around the city and is constructed from a durable cotton twill fabric with a low profile unstructured fit. Also we have the Utica beanie which features a hand debossed leather patch which is made in house.

The Fall/Winter 2014/15 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East





90East – Fall/Winter 2014-15 Lookbook




90East – Jake Frost “Riding Around After Work”

Only a few in BMX get to concentrate full time on riding. The rest have to work to live and still find the time to ride. For Jake Frost that work is as a bicycle messenger in downtown Boston. Despite the full time hours and pedaling around the city all day in all types of weather, Jake still finds the time to enjoy riding BMX plus work on his part for the upcoming 90East video. In this edit we get a quick look at Jake doing his day job and then riding BMX in his off time which led to the name “Riding Around After Work”.

More details soon on the upcoming full length 90East video featuring Jake and the rest of the crew.




90East – Summer 2014 Lookbook




90East – Summer 2014 Release

The 90East Summer 2014 release is now available. For this season we have three tees and a five panel hat. First is the Culture Vulture tee which is a commentary on those who exploit a culture like BMX without a regard for the people or culture itself. Second is the Motion Blur Logo Tee which features a halftone image of a passing subway train under the 90East logo that represents constant motion of the world around us, in other words either keep it moving or get left behind. The third tee is the Lo-Fi Pocket tee which displays a hand drawn image of a broken VX camera and the phrase “Message Over Medium”, meaning the end result is always more important than the tools used. Finally we have the Utica 5 panel hat which has an unstructured fit and is a lighter weight cotton fabric that is good for the hot summer months. The hat also features a hand stamped 90East logo leather patch.

The Summer 2014 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East


90East – Spring 2014 Lookbook

Photography by Zack Cooke.




90East – Spring 2014 Release

The 90East Spring 2014 releases are now available. The headwear this season is the Utica snapback hat which features an in-house made black leather patch with the 90East logo debossed into it. This seasons tees are the SSP tee and the 90 tee. The SSP tee features a photo shot by our own Zack Cooke, and printed in a black and white halftone print. The 90 tee was originally available in our first release in 2009, and was reprinted this season to celebrate the five years since our first goods. The design on the 90 tee is based on various signage seen throughout the city of Boston. Also this season we have the Causeway coaches jacket which is a lightweight, button up nylon windbreaker that is perfect for the spring temperatures. Finally this season we have the Tremont handlebars which are 8.5″ tall and made in the USA. Full specs on the Tremont bars can be found here in the online shop.

The Spring 2014 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East




90East – Winter 2013 Release

The 90East Winter 2013 releases are now available. This release features the Charlie Tee and 5 Panel which both feature a design inspired by blueprints of Boston subway trains and buses. The Charlie 5 Panel has the blueprints printed on the top and the bottom of the visor and the tee features the blueprints front and center under a 90East logo. Also included in this collection is our second collaboration with Boston graffiti writer Caype who this time dropped a 90East handstyle. Finally to keep everyone warm this winter we also have the State Beanie and Yawkey Hoodie. The State Beanie is a acrylic knit beanie featuring a 90East woven label and available in three colors. The Yawkey hoodie is a mid weight hoodie that is a perfect layer for the winter months. More information about each piece can been seen in our online shop.

The Winter 2013 goods are available here in the online shop and also at our selected dealers. Thank you for your continued support. -90East




90East – Winter 2013 Lookbook




90East – Fall 2013 Release

The 90East Fall 2013 releases are now available. First we have the Yawkey hat which is made from 100% wool serge and has an unstructured fit. The name comes from the street that the Red Sox Fenway Park is located on and the look is inspired by baseball hats from the early to mid 1900’s. The Yawkey graphic is also available on a tee this season. Next we have the Sox tee which features a small front print of the 90East logo and a rear print of a design based on a 1950’s Red Sox logo of a sock at bat which for us means being ready for whatever comes your way. Finally we have the Logo crew neck sweater which is available for the first time in a white print on black and also a black print on heather grey.

All of the Fall 2013 goods are available here in our own online shop and also at our selected dealers. Thank you for your continued support. -90East